"The shining jewel of a woman's outfit is her handbag
"
Slovak handmade elegant handbags with a historical and traditional story will find a place in every woman's wardrobe. With Dajana Rodriguez you will get a unique handbag for every day but also exceptional days.

Vision

Inspired by all the determined ladies, she built a family brand - the company Dajana Rodriguez. Behind each collection of leather handbags are weeks of designing the perfect design and new types of handbags. Each must be different - unique.

Production

Thanks to honest Slovak production, top quality, and timeless appearance, Dajana's handbags will accompany you for decades. The hand-made handbags as a sign of sustainability come with the most unique pieces that will always attract the attention of the surroundings and won’t get lost even in a flood of constantly changing trends.

Materials

Each collection comes with a new idea and every model with a unique (embroidered) motif. Dajana starts designing handbags the moment she draws enough inspiration from her daily life. The motivation is often historical ornaments and shapes, which are reflected in today's fashion.

DAJANA RODRIGUEZ

Dajana Rodriguez

The vision of Dajana, the founder and designer, materialized in 2014 during her studies at high school. She began to turn her hobby in art history and Slovak traditions into designing her first handbags.

signature

Story

2012
First handbag production (Malé Uherce)
2013
Launching your own e-shop
2013
Establishment of the company and brand Dajana Rodriguez
2016
Handbags for the first time on the pier at the Lydia Eckhart show
2016
First participation in Bratislava Fashion Days
2017
Opening of the first boutique in Bratislava
2018
Expansion of production and team in PartizĂĄnske
2018
New collection Heart of Europe
It all started in the village of Hrochot, where designer Dajana Rodriguez drew inspiration from folk embroidery and decided to create a special collection that would be elegant, luxurious, traditional and modern at the same time. It will be full of our traditional motifs, representing our culture and our beautiful heritage. A collection that will be truly ours - Slovak.
2018
New collection Folk
A varied collection of handbags and accessories, which draws on genuine Slovak tradition. The embroideries are very colourful, imaginative and although they are folkloric, they look very modern. The collection is broad just like Slovak folk art.
2018
New Mallorca Collection
Summery, playful, very feminine and original.
2019
New collection Princessa
The luxurious collection of handbags and accessories is based on the historical ornamentation of Slovak castles and chateaus, yet it looks as modern as possible. The products are embroidered with an elegant triple combination of threads in black, silver and gold and are available in brown and black leather.
2019
New collection With love
A fine collection of handbags and accessories that draws on genuine Slovak tradition. The embroideries are simple and spectacular at the same time. The collection is rich in embroidered straps, which we recommend combining with monochrome handbags from our offer.
2019
We added a new, modernized look to our packaging.
2019
New collection Bohemian
Bohemian, a collection full of colour and vibrant highlights! The products are created in simple and elegant designs. The base consists of monochrome minimalist handbags and bags, which are complemented by interesting straps. The products can be combined with each other to create a unique original!
2019
New collection TROPICANA
A luxurious collection full of vibrant colours that will brighten up any summer outfit. The collection was created as an original painting, which was then transformed into embroidery and print. The base consists of a Chinese rose and various other flowers, painted according to the artist's imagination.
2019
The first solo tour of the DR brand
2019
New Royal Collection
A handbag as a piece of jewellery. Royal is the flagship collection of the Autumn-Winter 2019/20 collection. Royal is the highlight of Dajana Rodriguez and a celebration of the brand's 7th anniversary. It represents the designer Dajana Rodriguez herself. It is a reflection of the mind, the soul. Royal is a collection for all noble, strong, independent and exceptional women!
2020
Sewing drapes that helped
2020
Opening of a brick-and-mortar store in the heart of Bratislava on the prestigious Laurinska Street
2020
New Aurora collection
AURORA, the inspiration of many poets, was the Roman goddess of the dawn. Today, this name not only refers to the natural phenomenon of the same name, but is also synonymous with new beginnings. It also perfectly describes our new collection, which points to the year 2020 and brings hope for better times.
2021
New Primavera collection
PRIMAVERA comes not only with an original ornamental motif, but also with a message for all women: "Allow yourself to be different - dazzle, shine everywhere you move!" The inspiration comes from 17th century tapestries. The collection is based on history, which it transfers to today's woman. The handbag becomes the jewel of the outfit, the backpack doesn't have to be just sporty and everything can be mixed and matched at will. Modern and sublime at the same time. Just like you! You'll stand out in a crowd even in a casual t-shirt and denim trousers.
2021
New Artemis Collection
The Artemis collection comes with an original combination of natural, historical and modern elements. Luxurious and playful at the same time. The colours, the leafy pattern and the typical Central European animals evoke the natural environment close to us. The products complement each other and go well with autumn and winter clothing or footwear.
2022
Give a Heart to Ukraine - charity collection
2022
Expansion into the Czech Republic
2022
New collection Iris
A fresh wind blew in from the sea and brought a whole new wave of inspiration. The traditional quality and signature of Dajana Rodriguez in a completely new dress. Inspired by the goddess of the rainbow, Iris, the name perfectly captures the colour and style of this collection that will refresh any woman's outfit. The Iris collection is simply divine!
2022
New collection Peony
Accept the invitation to take a walk through the blossoming garden. The summer collection with the motif of fragrant peony awakens femininity and reveals the tender side of a woman. Designed for the romantic girl in all of us. Floral embroidery on a pastel background - this is love for life.
2022
New Orion collection
A collection of handbags that pay homage to the queen of colours. Each one is unique, but together they form a perfect interplay of elegance and refinement. Metallic highlights, quality materials and artistic details make the classic black handbag the perfect timeless jewel.
2023
New RIO collection
Vibrant colours transformed the black Orion collection into a juicy spring sorbet. Rio comes in shades as colourful as the woman herself - tender, playful, fierce, energetic... unbridled! Fall in love with the new colour combinations and let her awaken your love for life and yourself. It's going to be a carnival!
2023
Opening of a brick-and-mortar store in OC Nivy
2023
New Trinity collection
Step out of the shadows of the past and into the new world of Dajana Rodriguez, where name becomes character. Inspired by a young generation of aristocrats, the Trinity collection is an invitation to a life of luxury without ostentation. Fall in love with the quiet luxury hidden in clean lines and sublime details. Bet on confidence and elevate your style to the highest level.
2024
New Atlantis collection
Sun, ocean, wild nature. Discover the island of endless fashion combinations, as offered by the legendary combination of denim and leather. Succumb to the spell of casual elegance with accessories that will become a symbol of the unrestrained side of your personality. Created for the woman who wants the maximum from life.
2024
New collection Lady D
Enter the world of Lady D, where beauty and courage come together in a unique collection for women who write their own story. This collection highlights the elegance and pride of every lady and celebrates the inner strength that drives us forward. The green color is complemented by pink flowers, which give the pieces a romantic character. Turn every day into an opportunity to feel special.
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